In thier responses to a recent survey, 95% of B2B buyers said that they wanted shorter and highly visual content. Publishers that feature infographics grow traffic 12% faster than publishers that don’t. The human brain processes image 60,000 times faster than text. Let’s look at some of the stats that assert the effectiveness of visual marketing or as I like to call it, ‘communication through Images’. Think of your webpage as a comic strip most people will not invest their attention in reading a webpage if it has no image. People find the text boring without images. Images are essential contributors to the overall UX of your website. You might have noticed that the text and small images load before the high-resolution images. Images consume lots of bandwidth while loading, and thus they play a crucial role in increasing the load time of websites. There are multiple ways to speed up your WordPress website, such as choosing a better hosting provider, lightweight themes, removing unnecessary plugins, reducing external scripts, etc., but the easiest of them is WordPress image optimization. 
The website which takes less than 3 seconds to load the web page is considered to be the best, and it results in gaining more traffic, engagement, and reduced bounce rate. Users want to find answers to their questions quickly, and data shows that people care about how quickly their pages load. It is a ranking signal for both mobile and desktop searchers, as announced by Google itself. Speed for a website refers to the rate at which it loads. Image optimization of your WordPress website is one of the surest ways to improve its speed.
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